The Shinboner Spirit shines bright at Etihad Stadium

Evoke on 25 May 2015

At evoke, we take a thematic approach to events, rather than just supplying boxes and spigots. We want to create a story that resonates with the guests so that they take home a message and a memory, not just a gift bag.

etihad stadium 

The team at evoke were asked to create an event that bought the ‘Shinboner Spirit’ to life. This year, we used multiple spaces at Melbourne’s iconic Etihad Stadium to create a memorable experience.

 See a portfolio of Evoke's events here.

'Guiding Light'

The task was to build an event that gave the guests a 'game day experience', whilst remaining classy and stylish. We came up with ‘Guiding Light’ – an all-encompassing concept which guided our guests with the use of lighting and vision.

We used multiple spaces at Melbourne’s iconic Etihad Stadium to create a memorable experience.

Starting from an underground roadway, guests were guided using lighting in North Melbourne Football Club colours to a cocktail event held on the stadium field. The ground was illuminated with blue and white and we worked with the club to create a unique presentation for the Grand Final trophies.

captain trophy presentaion

Each trophy and winning Captain was revealed thanks to lighting and audio perfectly synchronized to the stadium’s scoreboard.

At the end of the cocktail event, beams of light appeared to create a pathway, which guided guests up to the Medallion Club. This is where we created a private dining room in true Shinboner Spirit, with blue draped walls and colour matched table linen, surrounded by a centerpiece which illuminated the room with 700 candles.

 Four spaces

medallion club closeup

 Our team had worked with NMFC to create four zones throughout Etihad’s Medallion Club. Each section housed expo areas which showcased their advances made in sports medicine, team selection and coaching facilities.

The final zone was a mock press conference, where the guests became the press and asked the players tough questions.

The hero piece of the room was the LED scoreboard sized screen; a dynamic feature which ran wallpaper and presentation content throughout the event.

Using the endless potential of LED technology, we changed the look and mood of the room throughout the event using overlaying content which highlighted each segment and feature performance.

 A night to remember

‘Create the message, create the environment and deliver the winning goal’.

That is what we wanted to achieve with our client. We kicked it through the centre, and the crowd went wild!

Pick evoke as part of your winning team. Contact us today.