Event Information

Throw an Olympic launch cocktail party for Australia’s brightest lights in a corporate environment, without using images of athletes.

The Solution

Move the party to London. Virtually. Custom, digitally printed walls feature the London skyline set against the Union Jack. LCD screens create movement, energy and echo the brand. LED lighting changes the room’s hue – and mood – as the night stretches out.

The Result

We brought home the gold. And London swung like a pendulum.