Product Launch



Crown Conference Centre, Melbourne

Event Information

Welcome to Volvo Land.  The physical expression of a car.  A brand.  A concept.

The Solution

Guests move in darkness through a maze of seamless LCD monitors, displaying a custom grill image, with a moving heart beat monitor overlay. Pulsing, echoing, the heartbeat increases, gathering momentum in the lead-up to the reveal. Only the screens, tables and chairs are lit, in a space steeped in drama. Fog drifts across the floor and kabuki drapes part to reveal the Volvo experience. 

The Result

The engine raced. So did their hearts.